Chapter 23

Why Morning You Is Smarter Than Evening You

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Jessica, a financial advisor, noticed a pattern. Her morning clients received her best advice. She could analyze complex portfolios, spot opportunities, and explain strategies clearly. But afternoon clients got a different version of her—one who struggled with basic calculations and defaulted to standard recommendations.

She wasn't lazy or playing favorites. Her decision-making circuitry was simply depleted.

This pattern appears everywhere: - Judges give harsher sentences later in the day - Doctors order more unnecessary tests in the afternoon - Teachers grade more harshly as the day progresses - Shoppers make worse financial choices in the evening

Morning you isn't more motivated than evening you—it just has more decision-making fuel in the tank.