As if personal choice overload wasn't enough, social media adds a new dimension: the pressure to optimize every decision for public consumption. Lisa doesn't just choose a restaurant—she chooses one that will photograph well. Marcus doesn't just pick an outfit—he considers how it will look on his Instagram story.
This social layer multiplies decision complexity: - Will this choice reflect well on me? - Should I share this decision? - How will others judge this choice? - Am I missing out on better options? - Does this align with my online persona?
Every decision now carries the weight of potential public judgment, adding stress to even trivial choices.