Identifying brittleness is valuable, but converting that knowledge to opportunity is transformative. Every brittleness point represents potential value creation:
Brittleness Arbitrage When you identify brittleness others miss, you can position to profit from eventual failure or provide solutions before breaking points trigger.
Dennis specialized in brittleness arbitrage in commercial real estate. His test revealed that many "premium" office buildings were brittle to anchor tenant loss. He negotiated options to lease space at distressed prices if anchors left, then subleased to smaller tenants at market rates. The brittleness others ignored became his profit engine.
Brittleness Solutions Every brittleness point needs solutions. Identifying brittleness early lets you develop and position solutions before demand spikes.
Lisa's brittleness testing revealed that small professional firms were extremely brittle to key employee loss—no documentation, no succession planning, no knowledge transfer systems. She built a "business continuity in a box" service that addressed these brittleness points. When disruption made the brittleness visible to everyone, demand for her solutions exploded.
Brittleness Hedging Understanding brittleness enables strategic hedging—building positions that profit if brittleness triggers while costing little if it doesn't.
Carlos identified brittleness in just-in-time manufacturing to shipping disruptions. He built relationships with warehousing companies near major ports, negotiating favorable terms for emergency storage space. When shipping disruptions hit, manufacturers desperately needed his pre-positioned solutions.