Here's a practical framework for maximizing your first 90 days of any disruption:
Days 1-10: Environmental Scanning - Create information collection systems - Identify all stakeholders affected by disruption - Map your available resources and capabilities - Build communication channels with key contacts
Example: When conferences cancelled, event planner Amy spent her first 10 days calling 50 clients to understand their evolving needs, not selling anything.
Days 11-20: Pattern Recognition - Analyze collected information for patterns - Identify gaps between needs and current solutions - Spot second and third-order effects - Prioritize opportunities by feasibility and impact
Example: Amy recognized that clients didn't just need virtual events—they needed ways to maintain sponsor relationships without physical booths.
Days 21-30: Hypothesis Formation - Develop specific solutions for identified gaps - Create simple prototypes or service descriptions - Test assumptions with trusted contacts - Refine based on feedback
Example: Amy designed a "virtual sponsor showcase" system that gave sponsors more engagement than physical booths ever provided.
Days 31-50: Market Testing - Launch minimum viable offerings - Work with early adopters willing to experiment - Iterate rapidly based on real usage - Document what works and what doesn't
Example: Amy ran three pilot virtual events, each incorporating lessons from the previous one.
Days 51-70: Refinement and Systematization - Standardize successful elements - Eliminate unsuccessful features - Build repeatable processes - Train others to deliver consistently
Example: Amy created templates, checklists, and training materials for her virtual showcase system.
Days 71-90: Scaling and Positioning - Expand marketing to broader audience - Leverage success stories from early adopters - Build partnerships for faster growth - Establish market position before competitors emerge
Example: Amy partnered with three major conference organizers, instantly accessing thousands of potential clients.