Chapter 241

Building Your Community Strategy

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Implementing community networks as strategic assets requires systematic approach:

Assessment Phase - Map existing community involvement - Evaluate current value exchange - Identify strategic gaps - Analyze time/energy allocation - Benchmark against goals

Design Phase - Define community portfolio strategy - Select target communities - Plan contribution approach - Create value exchange systems - Design measurement frameworks

Implementation Phase - Join/build priority communities - Lead with authentic contribution - Build genuine relationships - Create collaborative value - Document and share successes

Evolution Phase - Evaluate community ROI - Adjust portfolio allocation - Deepen valuable relationships - Bridge between communities - Scale impact systematically