Real examples demonstrate these principles in action:
The Shape-Shifting Consultancy
Mark's consultancy transformed based on client needs: - Strategy consulting during planning seasons - Crisis management during disruptions - Implementation support during transitions - Training services during stabilization - Innovation facilitation during growth
Same team, same capabilities, completely different business based on market conditions.
The Inverse Logistics Company
Lisa built a logistics company that profited from supply chain chaos: - Normal times: Optimization consulting - Disruption: Emergency routing services - Breakdown: Alternative transportation - Recovery: Resilience building
Supply chain problems that hurt traditional logistics companies triggered her most profitable services.
The Meta-Platform Business
Daniel created platforms for platform builders: - Tools for rapid platform creation - Services for platform scaling - Communities for platform operators - Education for platform strategies - Funding for platform ventures
The explosion of platform businesses during uncertainty multiplied his meta-platform value.