Success requires positioning at specific points on compressed adoption curves.
Pre-Disruption Preparation
Before disruption, identify technologies with high potential but low adoption. Build expertise and relationships for rapid deployment.
Sandra's pre-positioning strategy: - Master emerging technologies before demand - Build vendor relationships during quiet periods - Create implementation frameworks in advance - Develop training materials preemptively - Establish credibility through small projects
When disruption hit, she had everything ready for rapid scale.
Early Crisis Positioning
The first 30 days of disruption create maximum opportunity. Organizations make decade-defining technology decisions under extreme pressure.
Timothy's early crisis tactics: - Immediate availability for consultations - Pre-packaged emergency solutions - Rapid decision frameworks - Risk mitigation strategies - Success story documentation
His ability to help organizations move fast during peak uncertainty generated premium fees and long-term relationships.
Mid-Adoption Optimization
After initial implementation, organizations need optimization. This second wave often proves more profitable than initial adoption.
Patricia specialized in optimization: - Performance improvement for hasty implementations - Cost reduction for emergency deployments - Feature utilization enhancement - Workflow redesign for new tools - ROI maximization strategies
Her optimization services commanded high fees from organizations that overspent during crisis adoption.
Late-Stage Consolidation
As markets stabilize, consolidation opportunities emerge. Organizations need to rationalize their crisis-driven technology decisions.
Robert's consolidation practice: - Technology stack assessment - Redundancy elimination - Platform consolidation - Contract renegotiation - Future-state architecture
He helped organizations transform crisis-driven chaos into sustainable technology strategies.