Chapter 142

Common Network Building Mistakes

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Even well-intentioned network building can fail through common mistakes:

Transactional Thinking

Approaching crisis networks with "what's in it for me" thinking destroys the generosity required for effectiveness.

Better approach: Focus on creating value for others, trusting that reciprocity will emerge naturally during crisis.

Homogeneous Recruitment

Building networks of similar people feels comfortable but provides limited crisis value.

Better approach: Deliberately recruit diversity across every dimension—industry, geography, age, background, thinking style.

Passive Maintenance

Assuming networks maintain themselves leads to atrophy and crisis-time failure.

Better approach: Build regular activation into life rhythms, making network maintenance automatic rather than effortful.

Size Over Quality

Pursuing large networks dilutes relationship quality and activation capability.

Better approach: Focus on optimal size (usually 100-150 active relationships) with high quality rather than maximum quantity.