Understanding how crisis skills trade in disrupted markets helps maximize value:
Pricing Dynamics
Crisis skills follow unique pricing patterns: - Value spikes during acute need - Premiums for proven capabilities - Package deals outperform individual skills - Trust multiplies pricing power
During acute crisis, Patricia's negotiation skills commanded 10x normal rates. But combined with emotional regulation and rapid trust building, the package commanded 25x multiples.
Reputation Building
Crisis skill reputation differs from normal professional standing: - Results matter more than credentials - Word-of-mouth dominates marketing - Small successes compound quickly - Cross-domain reputation transfers
Market Timing
Crisis skill demand follows predictable patterns: - Pre-crisis: Little perceived value - Early crisis: Spike in basic skills demand - Mid-crisis: Premium for advanced capabilities - Late crisis: Systematization and teaching valued - Post-crisis: Preparation for next cycle
Understanding timing helps maximize both impact and returns.