EXECUTIVE SUMMARY [3-4 sentence overview with key finding]
KEY FINDINGS: 1. [Finding Category]: [One sentence insight] 2. [Finding Category]: [One sentence insight] 3. [Finding Category]: [One sentence insight]
DATA ANALYSIS: | Metric | Period 1 | Period 2 | Change | Insight | |--------|----------|----------|---------|---------| | [KPI 1] | [Value] | [Value] | [+/-X%] | [What this means] | | [KPI 2] | [Value] | [Value] | [+/-X%] | [What this means] |
DEEP DIVE: [Most Important Finding] - What We Found: [Detailed explanation] - Why It Matters: [Business impact] - What's Driving It: [Root causes] - Recommendation: [Specific action]
COMPETITIVE CONTEXT: - Industry Benchmark: [How we compare] - Key Competitors: [Their approach] - Our Opportunity: [Competitive advantage]
ACTION PLAN: Priority 1: [What] - Owner: [Who] - Due: [When] Priority 2: [What] - Owner: [Who] - Due: [When] Priority 3: [What] - Owner: [Who] - Due: [When]
APPENDIX: - Methodology: [How we analyzed] - Assumptions: [What we assumed] - Data Sources: [Where from] ```text