Technique 1: The Zoom Lens
Start broad, then narrow focus:
```text ZOOM OUT: "We're in the sustainable fashion industry..." ZOOM IN: "Specifically, we make shoes from ocean plastic..." ZOOM MORE: "Our challenge is explaining the complex supply chain..." MAXIMUM ZOOM: "This particular customer email needs to address why shipping takes 3 weeks..." ```text
Technique 2: The Comparison Context
Use analogies to quickly convey complex situations:
"We're trying to be the 'Uber for lawn care' but with W2 employees instead of contractors. Think DoorDash's reliability with Costco's employee treatment."
Technique 3: The Constraint Stack
Layer constraints to focus solutions:
```text Base: "Create a customer onboarding flow" +Time: "That takes under 5 minutes" +Tech: "Using only email, no app required" +Tone: "Friendly but not overly casual" +Goal: "80% completion rate" = Highly specific, actionable solution ```text
Technique 4: The Success Story Context
Describe what success looks like:
"When this works perfectly, customers will feel like they have a personal fitness coach who knows their goals, limitations, and preferences. They'll open the app excited to see today's workout, knowing it's exactly what they need."