Chapter 236

Building Your Content Engine

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The Production Pipeline

1. Content Calendar Prompting: ```text "Create a 30-day content calendar for [brand] including: - 8 blog posts (mix of pillar and supporting content) - 30 social media posts (distributed across platforms) - 4 emails to list - 4 video/podcast ideas Theme: [monthly theme] Goal: [specific objective]" ```text 2. Batch Creation System: ```text "I need to create a week's worth of content in 2 hours. Design a batch creation system for: - Day 1-2: Research and outlining - Day 3-4: Draft creation - Day 5: Optimization and scheduling Include specific prompts for each stage" ```text 3. Quality Control Checklist: ```text "Review this content against: □ Brand voice consistency □ SEO optimization (keywords, headers, meta) □ Engagement elements (questions, CTAs) □ Value delivery (actionable takeaways) □ Legal compliance (claims, disclosures) Provide specific improvements for any gaps" ```text