Chapter 234

Video Scripts and Podcast Outlines

1 min read

The Hook-Story-Offer Video Framework

```text "Create a 60-second video script for [topic]:

HOOK (0-5 seconds): - Question addressing viewer's pain point - Or shocking statement/statistic - Visual: Close-up of face or dynamic action

STORY (5-45 seconds): - Personal experience or customer story - Build tension to breaking point - Show transformation moment - Keep visuals changing every 3-5 seconds

OFFER (45-60 seconds): - Present solution naturally - Clear single CTA - Visual: Product/result demonstration - End with compelling question

Include: Text overlays for key points Note: Natural speaking pauses and emphasis" ```text

Podcast Episode Architecture

```text "Structure a 30-minute podcast episode about [topic]:

COLD OPEN (0:00-0:30): - Teaser of most interesting moment - Cut at cliffhanger

INTRODUCTION (0:30-2:00): - Welcome and episode promise - Guest introduction (if applicable) - What listeners will learn

MAIN CONTENT (2:00-25:00): Segment 1: Problem exploration - Current state reality check - Why it matters now - Common mistakes

Segment 2: Solution framework - Step-by-step approach - Real examples - Counter-intuitive insights

Segment 3: Implementation - Quick wins - Potential obstacles - Success metrics

CLOSE (25:00-30:00): - Key takeaways (3 max) - Single action item - Next episode teaser - Where to connect

Include: Natural transition phrases between segments" ```text