The CRAFT Framework
Context - Set the strategic foundation Research - Gather unique angles Architect - Structure for success Flesh - Build the content body Tune - Optimize for perfection
Let's build a blog post step-by-step:
Step 1: Context Setting
```text "You're a content strategist for a sustainable fashion brand targeting conscious millennials. Our brand voice is: knowledgeable but approachable, passionate about sustainability without being preachy, uses data to support claims, includes personal stories.
TASK: Create a blog post about sustainable fabric choices that: - Ranks for 'sustainable fabric guide' - Converts readers to email subscribers - Positions us as the trusted authority" ```text
Step 2: Research Prompting
```text "Generate 10 unique angles for this sustainable fabric guide that competitors likely haven't covered. Focus on: - Surprising facts - Counter-intuitive insights - Practical applications - Future trends - Hidden costs/benefits" ```text
Step 3: Architecture Building
```text "Create a detailed outline that: - Opens with a hook about [chosen unique angle] - Follows the PAS (Problem-Agitate-Solve) framework - Includes 5-7 H2 sections optimized for featured snippets - Integrates LSI keywords naturally - Builds toward our email opt-in about fabric care guides" ```text
Step 4: Content Fleshing
```text "Write the introduction using this structure: - Hook: Start with the surprising statistic about [specific fabric] - Problem: Why choosing sustainable fabrics is confusing - Promise: What readers will know by article end - Personality: Include brief personal anecdote about [specific situation]
Tone: Like explaining to a smart friend over coffee" ```text
Step 5: Optimization Tuning
```text "Review and enhance for: - Keyword density (1-2% for main keyword) - Readability (8th grade level, short paragraphs) - Engagement (add 2 questions to spark comments) - Conversion (strengthen CTA without being pushy) - Skimmability (ensure headers tell complete story)" ```text