Case Study 1: Email Transformation
Challenge: Write customer emails that sound human, not corporate
Solution: ```text "Transform corporate emails to human ones. Examples:
CORPORATE → HUMAN: 'We acknowledge receipt of your inquiry.' → 'Got your message!' 'Please be advised that...' → 'Just wanted to let you know...' 'Per our previous correspondence...' → 'Like we discussed...' 'Should you require further assistance...' → 'Need anything else?' 'We apologize for any inconvenience.' → 'Sorry about that!'
Pattern: Formal → Conversational, Long → Short, Passive → Active
Now humanize: 'We are pleased to inform you that your request has been approved.'" ```text
Case Study 2: Brand Voice Matching
Challenge: Match specific brand voice across content types
Solution: ```text "Match this brand voice across formats:
BRAND VOICE EXAMPLES: Tweet: 'Sleep is my superpower. ⚡' Headline: 'Recharge Your Reality' CTA: 'Start Dreaming Better'
PATTERN ANALYSIS: - Short, punchy phrases - Sleep = power/energy metaphors - Active, empowering language - Subtle emoji use
CREATE: 1. Email subject line 2. Product description opening 3. Instagram caption 4. Customer service response" ```text