Chapter 160

The Constraint Game Playbook

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For Business Problems

```text Standard approach: "Reduce customer churn"

Constraint Game approach: "Reduce customer churn with these constraints: - Cannot contact customers directly - Cannot offer discounts or incentives - Cannot change the product - Must show results in 7 days - Only using existing customer data"

Result: Innovative peer-to-peer retention program ```text

For Creative Projects

```text Standard approach: "Design a new logo"

Constraint Game approach: "Design a logo that: - Works in any orientation - Improves when photocopied - Contains a hidden message - Uses negative space primarily - Tells a story when animated"

Result: Award-winning dynamic identity ```text

For Personal Development

```text Standard approach: "Improve public speaking"

Constraint Game approach: "Become a better speaker with constraints: - Practice only in complete silence - No mirror or recording devices - Maximum 60 seconds per day - Must involve a rubber duck - Progress measurable by heart rate"

Result: Unique mental rehearsal technique ```text