Chapter 157

Constraint Patterns That Work

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Pattern 1: The Opposite Day

Force solutions that contradict conventional wisdom: ```text "Create a sales page that discourages buying" "Design a speed reading course that slows people down" "Build a social network that limits connections" ```text

Pattern 2: The Resource Flip

Extreme limitations on expected resources: ```text "Market a luxury product to people with no money" "Create a visual brand for radio only" "Design a gourmet meal from gas station ingredients" ```text

Pattern 3: The Time Warp

Constraints from different eras: ```text "Solve modern remote work using 1950s technology" "Market Instagram using 1800s methods" "Explain cryptocurrency through cave paintings" ```text

Pattern 4: The Sensory Limitation

Remove expected channels: ```text "Teach cooking without taste or smell" "Create music for the deaf" "Design art for the blind" ```text

Pattern 5: The Audience Flip

Design for unexpected users: ```text "Create LinkedIn for toddlers" "Design Tinder for pets" "Build TikTok for grandparents" ```text