Pitfall 1: Over-Automation Removing all human touchpoints Solution: Strategic human moment placement
Pitfall 2: Fake Personalization Using data creepily Solution: Transparent, valuable customization
Pitfall 3: Efficiency Obsession Optimizing out all friction Solution: Meaningful friction that builds value
Pitfall 4: Cultural Blindness One-size-fits-all experiences Solution: Localized, culturally aware design
Pitfall 5: Measurement Myopia Only tracking efficiency metrics Solution: Emotion and meaning metrics