Why do two people using the same AI tool get completely different results?
Person A: "Write me a marketing email" Result: Generic, bland, 40% open rate
Person B: "You're a conversion copywriter who's generated $50M in revenue. Write a product launch email for busy executives who value efficiency. Use the PAS framework, include social proof, and optimize for mobile reading. Tone: Professional but warm, like recommending to a colleague." Result: Compelling, specific, 72% open rate
Same tool. Different outcomes. The difference? The AI Whisperer.