Companies pour billions into current optimization while missing transformative shifts: - Blockbuster perfected video rental while Netflix saw streaming - Kodak optimized film as digital destroyed their industry - Taxi companies improved dispatch while Uber reimagined transport - Hotels refined service as Airbnb redefined accommodation
The pattern: 87% of Fortune 500 companies from 1955 no longer exist. They optimized themselves to extinction.
The opportunity: $1 trillion in value awaits those who see the future first.