Chapter 130

Revenue Multiplication Strategies

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Strategy 1: Volume + Value

Use AI for quantity, charge for quality

Example: Create 1,000 social posts with AI, human-curate top 100, charge premium for curation

Strategy 2: Speed + Soul

Deliver faster than competitors with more personality

Example: 24-hour brand campaigns that feel crafted over months

Strategy 3: Breadth + Depth

AI explores wide, human goes deep

Example: Test 50 concepts with AI, develop winner with human insight

Strategy 4: Data + Drama

AI analyzes, human storytells

Example: Transform boring data into compelling narratives

Strategy 5: Logic + Magic

AI handles rational, human adds emotional

Example: AI writes features, human writes benefits that make people cry