Chapter 9

The Income-Value Matrix

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Imagine your work activities plotted on a simple matrix:

High Income Impact + High Visibility = Career Goldmine Examples: Leading strategic initiatives, presenting to executives, solving critical problems

High Income Impact + Low Visibility = Hidden Treasure Examples: Backend improvements, process optimization, mentoring others

Low Income Impact + High Visibility = Fool's Gold Examples: Attending every meeting, responding quickly to emails, office socializing

Low Income Impact + Low Visibility = Career Quicksand Examples: Administrative tasks, redundant reporting, perfectionism on low-stakes work

Most professionals spend 70% of their time in the bottom two quadrants. High earners flip this ratio.