Lisa's transformation was profound. Within two years of implementing strategic self-promotion, her income increased from $70,000 to $125,000. More importantly, she became a recognized leader in her field, speaking at conferences and fielding multiple job offers.
The irony? Her technical skills hadn't changed dramatically. What changed was how many people knew about those skills and their impact.
Strategic self-promotion isn't about ego—it's about ensuring your value is recognized and rewarded. In a world where perception heavily influences compensation, staying quiet is expensive.
In Chapter 6, we'll build on this with the Credit Capture System—ensuring you not only create value but receive full recognition for your contributions.
---
# Chapter 6: The Credit Capture System
David K. learned about credit capture the hard way. As a product manager at a fast-growing SaaS company, he had led the development of a feature that increased customer retention by 34% and generated $4.2 million in additional annual revenue.
At the company all-hands, the CEO praised the feature as "game-changing." The head of sales got a standing ovation for the revenue impact. The engineering director was celebrated for the technical execution. David? He wasn't even mentioned.
This wasn't malicious—it was systemic. David had done the work but failed to ensure his fingerprints remained on it. While others advanced their careers on his innovation, he remained unknown to leadership.
This chapter reveals how to systematically ensure you receive appropriate recognition for your contributions without appearing petty or political.