Chapter 52

The Self-Promotion Revenue Gap

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Research from Harvard Business School reveals a startling truth: professionals who actively self-promote earn 23% more than equally qualified peers who don't. Over a career, this compounds to over $1.2 million in lost earnings.

Yet most high performers share Lisa's mindset: - "My work should speak for itself" - "I don't want to seem boastful" - "Playing politics feels inauthentic" - "I'm too busy doing the work to talk about it"

This noble philosophy has a brutal cost: invisible excellence equals average compensation.