Case Study 1: The Prescient Product Manager
Background: Mark C., Product Manager, $105,000 Noticed early signals about voice interfaces in 2018
Intelligence Actions: - Set up Alexa skill development environment - Joined voice UI communities - Studied conversation design - Built prototype voice apps - Connected with Amazon Alexa team
Positioning Results: - 2019: Led company's first voice product - 2020: Became "Voice Product Expert" - 2021: Recruited as VP of Voice Products - Current: $185,000 + equity - Side consulting: $40,000/year
Case Study 2: The Adaptive Accountant
Background: Rachel M., CPA, $78,000 Spotted blockchain disruption to accounting
Intelligence Actions: - Studied blockchain fundamentals - Learned smart contract auditing - Joined blockchain accounting groups - Got certified in crypto accounting - Published guides for CPAs
Positioning Results: - Only blockchain CPA in her city - Launched crypto tax practice - Corporate clients seeking expertise - Current income: $225,000 - Booked through 2025