Chapter 34

Mini-Course Creation

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Create and sell focused mini-courses on specific skills

Difficulty: ●●○○○ | Time Investment: 20-30 hours/week

Visual Flow

[EXPERTISE] → [CREATE LESSONS] → [PACKAGE COURSE] → [AUTOMATED SALES]

Quick Stats Box

- Startup cost: $100–$300 - Time to First Sale: 1-2 weeks - Revenue potential: $500–$4,000/month - Scalability: High

What You Need:

- Subject expertise - Basic video equipment - Course platform - Marketing skills

What You Do:

1. Choose one specific outcome 2. Create 5-7 focused lessons 3. Add worksheets and resources 4. Set up sales funnel 5. Optimize based on feedback

How You Charge:

- Mini-course: $47–$197 - Bundle package: $197–$497 - Coaching add-on: $297–$997

Launch Checklist

- [ ] Day 1: Outline course and unique angle - [ ] Week 1: Record all video lessons - [ ] Week 2: Launch to email list - [ ] Month 1: Gather feedback and iterate - [ ] Month 2: Scale with paid ads

Success Story

"Julie's LinkedIn mini-course generates $3,200/month with just 2 hours of video content"

Pro Tip

Solve one specific problem completely. "Master Excel" is too broad; "Excel Pivot Tables Mastery" converts.

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