Chapter 23

Social Media Management

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Manage social media presence for businesses

Difficulty: ●●●○○ | Time Investment: 20-30 hours/week

Visual Flow

[CONTENT STRATEGY] → [CREATE POSTS] → [SCHEDULE] → [ENGAGE & REPORT]

Quick Stats Box

- Startup cost: $100–$300 - Time to First Sale: 1 week - Revenue potential: $1,500–$6,000/month - Scalability: High

What You Need:

- Social media expertise - Content creation skills - Analytics understanding - Scheduling tools

What You Do:

1. Audit current social presence 2. Develop content strategy 3. Create and schedule posts 4. Engage with audience 5. Report on metrics monthly

How You Charge:

- Starter package: $500–$1000/month - Growth package: $1500–$3000/month - Per platform: $300–$800/month

Launch Checklist

- [ ] Day 1: Set up scheduling tools and templates - [ ] Week 1: Create package offerings - [ ] Week 2: Sign first client with trial - [ ] Month 1: Onboard 3 clients - [ ] Month 2: Hire content assistant

Success Story

"Taylor manages social media for 6 local businesses, earning $4,500/month with systematic processes"

Pro Tip

Focus on one industry initially. Deep knowledge beats broad experience for premium pricing.

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