Developing your elevator pitch

Crafting an Impressive Elevator Pitch

If you are an entrepreneur or looking to land yourself a job, it’s essential to have an elevator pitch. It is simply a short, concise and persuasive description of yourself, your product, or expertise. As its name suggests, an elevator pitch should be brief enough to communicate your message during a typical elevator ride, which is about 30 seconds long. However, these seconds can make a lasting impression. Developing an impressive elevator pitch takes creativity, planning, and practice. In this article, we’ll share some useful tips on crafting an impressive elevator pitch that resonates with your audience.

Step 1: Define Your Objective

Before you start drafting your pitch, you need to know what you aim to achieve with it. What’s the point of your pitch? You may plan to pitch for funding, networking, or to land your dream job. Once you have your objective in mind, it’s easier to structure your pitch.

Step 2: Highlight Your Unique Selling Point

What makes you stand out from others? Your unique selling point is the answer to this question. It’s about your talent, skill, or experience that’s unique and relevant to your audience. You need to identify it, articulate it clearly and confidently in your pitch.

Step 3: Keep it Simple

Your Elevator pitch should be immediately understandable to your audience. Avoid technical jargon; your pitch should be simple, clear, and concise. Be persuasive by establishing a connection between the problem and the solution you offer.

Step 4: Keep It Conversational

An elevator pitch should not be a memorized monologue; instead, it should be delivered as if you are having a conversation with the recipient. Use your body language to convey confidence, and be relaxed as you deliver your pitch.

Step 5: Practice, Practice and Practice

Practice makes perfect, and this is true for creating your elevator pitch. As such, practice your pitch many times until you can deliver it naturally and spontaneously. Try practising in front of a mirror, record yourself and watch it later, and most importantly, practice with others and ask for feedback.

Tips for Perfecting Your Pitch Delivery

An excellent elevator pitch should be polished, but it’s not merely about the content. How you deliver your pitch is equally important. Below are some tips to improve your delivery:

1. Control Your Pace and Tone

Speak clearly and evenly, avoid rushing through your pitch, or speaking too slowly. Make sure to articulate your words carefully. Control the tone of your voice to match the emotion you are trying to convey.

2. Don’t Be Afraid of Silence

Silence could be nerve-racking, but it’s an excellent way to emphasize a point. Take advantage of short pauses to let the recipient ponder on your message.

3. Make Eye Contact

Maintain eye contact throughout your pitch to make a connection with your listener.

4. Dress Appropriately

Your looks matter. Dress appropriately and conservatively in a business setting.

5. Use Hand Gestures Purposefully

Use your hands purposefully to emphasize key points, but do not make it distracting.

6. Be Confident and Authentic

Confidence is key, believe in your message, and let your passion shine through.

7. Smile:

A smile is the best way to put someone at ease. Smile when you start your pitch and maintain a confident, friendly look throughout.

8. Be Open to Feedback

Be open to feedback and constructive criticism. It could help you improve.


An elevator pitch is an essential tool for success in business or your career. Crafting an impressive elevator pitch requires focus, creativity, and practice. By following the steps outlined, you’ll be able to create a strong, persuasive pitch. It’s equally essential to improve your pitch delivery by controlling your pace and tone, making eye contact, dressing appropriately and keeping an authentic, confident demeanour. By mastering all of these techniques, you’ll create a remarkable and memorable pitch that engages your listener’s attention, and set yourself up for success!

Youssef Merzoug

I am eager to play a role in future developments in business and innovation and proud to promote a safer, smarter and more sustainable world.